Disney Left Reeling They Make History In A Bad Way

“The Marvels,” the latest installment in the Marvel Cinematic Universe (MCU), faced a disappointing opening weekend, recording the lowest box office debut in MCU history at just $47 million. Starring Brie Larson in a female-led cast, the film serves as a sequel to the successful “Captain Marvel” (2019), which debuted with $153.4 million.

Compared to other MCU blockbusters, “The Marvels” falls notably short, with “Avengers: Infinity War” (2018) opening at $257 million and “Avengers: Endgame” (2019) setting a record with a staggering $357 million debut.

Prediction websites initially anticipated an opening between $75-$80 million but later revised expectations down to $60-$65 million. Ultimately, the film failed to meet even the reduced projections. Before “The Marvels,” the lowest opening for a Marvel movie was “The Incredible Hulk” (2008), which brought in $55.4 million (not adjusted for inflation).

The film’s lackluster performance is attributed in part to the recent actors’ strike, which concluded just before the film’s premiere, impacting its promotional efforts. Industry insiders also point to a perceived superhero fatigue within the genre, although this rationale doesn’t explain the success of other recent superhero films like “Guardians of the Galaxy Vol. 3,” which opened with $106 million earlier in the year and went on to gross $845.6 million globally.

Despite the film’s emphasis on featuring three female leads and highlighting Nia DaCosta as the first black female director in Marvel’s history, critical reviews have been mixed. With a 62% critics score and an 84% audience rating on Rotten Tomatoes, some reviews characterized “The Marvels” as a “trope-ridden franchise installment,” while others referred to it as a “tepid franchise addition,” suggesting a sense of routine in its execution.

Daily Wire