After nearly three decades of partnership, golf legend Tiger Woods announced this week that his relationship with Nike has come to an end.
This marks the end of an iconic brand relationship that has defined Woods’ career and cemented him as one of the most recognizable athletes in the world.
Woods first signed with Nike in 1996, just as he was turning pro after a successful collegiate career at Stanford. The initial deal was worth $40 million and set the stage for the long-term partnership that would follow.
In 2000, Woods signed a massive contract with Nike worth $100 million, making it the largest sponsorship deal for any athlete at the time. He later signed a ten-year extension in 2013, reportedly worth $200 million.
Throughout their partnership, Nike stood by Woods through both triumph and turmoil. From 1996 to 2013, Woods won an astonishing 15 major championships and 82 PGA Tour events while representing the brand.
However, in 2009, Woods’ personal life became a public scandal involving extramarital affairs, leading to other sponsors dropping him. But Nike remained loyal, continuing their partnership and supporting Woods as he worked to rebuild his public image.
In a statement posted on social media, Woods thanked Nike for their unwavering support over the past 27 years and reflected on the many incredible moments and memories that they shared together.
He also recognized Nike founder Phil Knight for bringing the partnership together and expressed his gratitude towards the Nike employees and fellow athletes he had the pleasure of working with.
While this may mark the end of a long and successful brand partnership, Woods reassured fans that there will be another chapter in his career. He ended his statement by teasing his return to the Genesis at Riviera Country Club in Pacific Palisades next month, giving fans something to look forward to.
Nike also took to social media to express their gratitude towards Woods for the impact he has made on the sport of golf.
They acknowledged his ability to challenge not only his competition, but also stereotypes, conventions, and even the institution of golf itself. Nike thanked Woods for the challenge he gave them and for inspiring them to continue pushing the boundaries.
